In August it is back to school in Norway, and many youth meet MOT for the first time. It’s therefore important for MOT to make a good first impression. Luckily we have MOT ambassadors that help us with that.
We strongly believe that using positive role models to promote MOT reinforces and strengthens the effect of MOT. One of the biggest projects for MOT Norway this spring and summer has therefore been to make a video with our MOT ambassadors that talk about MOT’s values – courage to care, courage to live and courage to say no. This is a video that is used in the very first MOT session for the 8th graders and gives the youth a great first impression of MOT.
We were very happy to launch the new school video the week before school started with some of MOT Norway’s greatest role models like Aksel Lund Svindal, Birgit Skarstein and Ada Hegerberg. You can watch the video here!
We are so proud of the strong ownership our MOT ambassadors have to MOT.
Regine Oen Hatten
Communication Manager, MOT Norway