In 1964 Kitty Genovese was murdered on the street just outside the apartment where she lived. The attack lasted more than 30 minutes, and she was screaming and resisting. The attacker stabbed her multiple times, until she died at last. It was later discovered that 38 of her neighbours saw the attack from their windows, […]
MOT’S COMPREHENSIVE SYSTEM
MOT’S COMPREHENSIVE SYSTEM is mainly made to prevent destroyed lives and social society problems, through focusing on values and attitudes.
MOT’s Comprehensive System consists of MOTs concept and brand profile.
“MOT’s Comprehensive System is a set of recipes, elements and formulations that are polished over 26 years and kept on repeated within MOT Norway and all the other MOT organisations in other countries.
MOT’s concept is like a magical keycard that is lent to schools, municipalities and countries/states on a partnership premise. The frame is sacred, but within it the freedom and inventiveness can explode.
MOT is a system, a brand and a «concept company». If MOT sticks to MOT’s Comprehensive System MOT will never die.
Nobody can guarantee MOT and MOT’s Comprehensive System eternal life, but no one can accuse us of not having fought and tried to.”
– Atle and Sigrun Vårvik, 7th June 2020
Today, MOT has a sustainable concept and brand profile structure. This sustainable structure is developed over more than 15 years, among others trough learning from the world’s best brands.
The development of MOT’s Comprehensive System and the way to implement it has had many sources of inspiration, and especially IKEA/Ingvar Kamprad and mentoring conversations with Odd Reitan about good management structure and franchising.
Franchise is a method for distribution of comprehensive business concepts. Franchisor owns, develops, tests and documents a complete business concept and gives a local driver, a franchisee, the right to establish and operate. Franchisor is obligated to transfer necessary knowledge and ongoing support to franchisee.Franchisor is the owner of the concept and the elements which together make up the franchising system. Franchisee is a business which trough the franchise agreement gets the rights to establish and run a franchise and manage the brand. Through a franchise agreement, one will benefit from franchisor’s experience, training and assistance. A franchise concept involves given, invariable frames on how to run the business.
It is with great awareness we have built MOT as a “humanitarian franchise” where MOT’s Comprehensive System has been the success elixir until now. MOT’s success so far has been due to that MOT has appeared uniform, consistent, clear and recognizable locally and globally – regardless of school, local community and country. MOT is different from most humanitarian organisations/idealistic foundations. MOT as a system and “concept company” may at a great extent be compared to IKEA.
IKEA has been a guiding star for us in how to think concept/system, and in developing MOT’s organisation and structure. MOT Foundation may in a structure context be compared to «Inter IKEA Systems B.V.»:
«Inter IKEA Systems B.V. is the owner of the IKEA Concept and the worldwide IKEA franchisor. It offers the IKEA Concept to IKEA franchisees worldwide, enabling the long-term fulfilment of the IKEA business idea.»
We have created MOT’s Comprehensive System for it to be the ground fundament so that MOT in an eternal perspective will be able to strengthen youth’s robustness, awareness and courage – to live, care and say no, WORLDWIDE.
All the best,