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To take youth seriously and to put everything into a system were two of the most important choices that were made from the beginning. MOT’s Comprehensive System is a result of the choice to put everything into a system.
Please, safeguard MOT’s Comprehensive System! MOT being a great brand is a result and a consequence of building MOT’s Comprehensive System. MOT wanted to be a brand for the youth from day one; a brand that they have strong ownership to; a brand that makes youth use MOT in their own way; a brand that makes the youth associate themselves with MOT. When the youth associate themselves with MOT it is easier for MOT to influence. The brand is one of MOT’s most valuable assets.
Lego, Disney, IKEA and REMA 1000 have been sources of inspiration upon MOT’s brand building. The founder of REMA 1000 is Odd Reitan who has been a great mentor for me since 2005. Here is a part of what he wrote in his last inspiring weekend letter to his associates:
Strong values are always basis for successful leadership. The values are like an unbreakable anchor.
Action. Intentions are never enough because your plans mean nothing if you do not carry them out. Be reminded about Winston Churchill’s stamp: «Action this day»
Perseverance. Normally, success does not happen right away. It takes patience and determination. In the end, the ones with perseverance break through the wall of challenges and come out on the other side, victorious. Too many give up on the way. This happens whether it is in business, art, or sport. Never give up!
Humility. Upon moving around in the world, you may notice that the «greatest» ones are also the humblest ones. Do not forget that.
Dear MOT leaders and employees in all MOT countries, We empathize with those who are suffering in the world. In all continents, no matter whether it is hunger, cold, illness, grief, painful experiences, personal problems, terror, or war. There is a lot of suffering in the world, but luckily our world is also filled with […]
My greatest MOT pride in February is the work done on the book “The Power of Resilience”. The inspiration for the work has been to write a book that can be understood by many, especially key persons in countries’ governments, municipalities, schools, and kindergartens. The content is backed up by scientific findings. How can we […]
Why are “fallen stars” dangerous for organisations? Ole Gunnar Solskjær is the biggest MOT ambassador that has ever been. He makes the world a better place through his personality. Thanks to Ole Gunnar Solskjær for the role model he is concerning building clear identities and integrity. “Somebody once said that in looking for people to […]